Wednesday, November 11, 2009
Eco Tips
Keep Tires Inflated
Experts repeatedly drive home the importance of keeping proper tire pressure. And for good reason: For every pound per square inch (PSI) that your tires are underinflated, you lose about 1 percent in fuel economy (per tire!), plus it increases wear and tear on your vehicle, says Robert Sinclair Jr., media relations manager for AAA New York.
Checking your tires' pressure is easy. Look in the owners manual for the recommended tire PSI, then use an inexpensive pressure gauge (available at gas stations or auto parts and hardware stores). If the tires are low, fill up at a gas station's air compressor until you reach the right level. Sinclair suggests checking the pressure at least once a month, so keep the gauge handy in the glove box.
Labels:
driving tips,
eco tips,
Robert Sinclair Jr,
save energy,
tires,
tires pressure
Saturday, October 31, 2009
Is too much sleep making you tired?
Instead of feeling crisp and refreshed, Jesse Wu wakes up sluggish after 12 hours of sleep.
"If I sleep the right amount, I feel really good," said the 25-year-old who lives in a suburb of Chicago, Illinois. "If I sleep too long, I feel groggy throughout the whole day."
For years, doctors have warned about the dangers of not getting enough shuteye -- traffic accidents, weight gain, decreased productivity and immune protection, but the effects of oversleeping are not well-understood. There isn't medical evidence to recommend that people who sleep long hours should change their habits,
After I've gotten so much sleep, the first situation is I fall asleep at 10 p.m., even though I've gotten 12 hours of sleep, because I feel so groggy," said Wu, who works as a membership coordinator for a professional association.
This is known as sleep drunkenness, when a person hovers between sleep and wakefulness, said Dr. Lisa Shives, medical director at Northshore Sleep Medicine in Evanston, Illinois. In one case, a patient who had sleep drunkenness came to the emergency room because his wife thought he had a stroke.
"They'll wake up and be in this weird state of sleep drunkenness," Shives said. "If it's really severe, you're not going to be in any state to make decisions. If it's just regular [case], a lot of us feel 'blah,' and most of us have to carry on and get going on a shower and cups of coffee."
Oversleeping once in a while doesn't present serious health risks, experts say.
But if you habitually sleep excessively, it could be the result of an underlying health problem. And it could be cutting into your life span.
Labels:
Jesse Wu,
long sleeping,
over sleeping,
sleep drunkenness
Thursday, October 29, 2009
The Holy Quran Digital Version with Color
The Holy Quran Digital Version with Color LCD screen, built-in speaker and 1.3 MP Camera.
* Complete Quran Recitation Audio by 5 reciters ( Sudais, Ghamdi, Ayoub, Haaifi and Miskary)
* Holy Quran Translations in 24 Languages ( all major languages of the world)
* 30 Islamic Books ( Tafseer Hadeeth & Supplications)
* 32 Font Styles ( Different Text & Sizes)
* 2.4-inch full-color TFT LCD display
* 1.3 MP Digital Camera, Video, PC
* Qibla Direction, Prayer Timings & Athan Alarm
* E-Book
* MP3, WMA, WAV, AMR, MIDI, MP4, AVI, AKV, 3GP, BMP, JPG, GIF
* Much More…
Labels:
Complete Quran,
gadgets,
Holy Quran Digital
Wednesday, October 28, 2009
Monday, October 26, 2009
Sustainable house
Sustainable house designed to maximize the use of natural sources.
Designed by OBRA Architects the Centrifugal Villa is an energy-saving house that maximizes the use of natural sources for sustainability. The house is arranged around a hollow center to increase indoor space and provides a string of subsequent spaces indoors.
iPhone 3G S inspired costume is fully functional
We’ve come across iPhone inspired costumes before but the exception with this one is that it is fully functional. Reko and John are the two geeks behind this creativity and they shelled a couple of grand to strap around a 43-inch monitor and make it look like an iPhone 3G S. For functionality sake, the duo used a jailbroken iPhone mounted on top of these screens. To get these screens rolling, they had to use car batteries which is why these costumes are as heavy as 85 pounds.
Labels:
iPhone 3G S,
iPhone inspired costumes,
Reko and John
GE to launch world's largest CCS project
World’s biggest carbon capture and sequestration project to be developed by GE.
General Electric Oil and Gas has struck a $400 million deal with the developers of Gorgon natural gas project, where the company will help capture and sequester 3.3 million tons of carbon dioxide into wells 2.5km below the surface.
Saturday, October 17, 2009
Friday, October 16, 2009
Wednesday, October 14, 2009
Recycled bike wheel
Recycled stuff that too amazingly designed just to compliment the modern eco homes deserve a mentin for the reason that its stylishly green. Pictured above is an inventive eco timepiece made up of old aluminum bike wheel. amazingly eco gadget clock runs on a single AA battery.
Eco homesGarden Ark
The eco home like Garden Ark is to be made available in an easy to assemble kit form and is constructed from natural materials such as FSC-certified wood, soil and grass. The user of eco homes can plant his or her garden on top of the roof to match the surroundings.
Santander Building to be the first zero CO2 office
Solar-powered building designed to be carbon neutral.
Designed by MarioCucinella Architects, the Eco Santander Building is designed to be the first carbon neutral building in Milan. The Eco Santander Building is equipped with 4000-square-meters of photovoltaic panels on its roof, which generates all the energy the building needs to satisfy its cooling demands.
Santander Building
The Eco building is on the outskirts of the city and is raised 13 meters above the ground with piazzas, pathways and green areas below. The carbon neutral building maximizes the use of natural light and ventilation to further reduce the energy required by the eco building
Friday, October 9, 2009
Land Pollution Monsters
Land pollution is claiming land twice as fast as Genghis khan did. Land fills are major contributors towards land pollution. Our careless waste disposal methods have been found quite addictive and there toxic nectars are steadily feeding the ugly monster of Land pollution. Land pollution produced by landfills and their leachate (water) seeps into and ground and hits water table making it unfit for human consumption. Land pollution the action of environmental contamination with man-made waste on land.
Land pollution & United States:
Land pollution monster in USA is as epic as God Father; USA has 3091 active landfills and over 10000 old municipal landfills. Land pollution In USA has entered in an era when a chemical spill can kill thousands, wastes buried 20 years earlier can contaminate community water supplies, and environmental ignorance is planting the seeds for later diseases. An average American generates five pounds of solid waste every day, thus creating one ton of Land pollution each year. In an average day in the USA, people throw out 200,000 tons of organic Land pollutants and throw 1 million bushels of litter out of their automobiles. The main human contributor to land pollution is landfills.
Land pollution & China:
Land pollution in china is as big as its industrial might. Due to Land pollution approximately 28 % of China’s landmass has been stripped. Land pollution has also been caused due to acid rain. Land pollution is expanding by approximately two million hectares each year. Land is also heavily polluted with heavy metals and toxic substances.
Land pollution has also claimed about 90 % of China’s grasslands to a degradation of varying degrees. Land Pollution has lead to series of public health hazard and loss of land for useful purposes. China is in severe need of proper solid waste management system.
Land pollution & India:
The Kali of Land pollution has been taking millions of lives silently for decades in India now. Land pollution in India is due to pesticides and fertilizers as well as corrosion. Industrial wastes and lack of sanitation with an ever exploding population has stressed India’s eco system to its limits. Nearly every natural water body in India is now unfit for human consumption. 1,000 Indian children die of diarrhoeal sickness every day.
Land pollution in Pakistan, Brazil & Peru:
Land pollution in Pakistan is mainly caused of filth on streets and almost no sanitation. Land pollution is taking over Pakistani Cities and the country side way faster then the American brand of Taliban’s. Land pollution in Peru is caused by deforestation, soil erosion, soil pollution, water pollution and air pollution, while the phobia of bio fuel is the major cause of land pollution in brazil, where hectors and hectors of Amazon is being chopped for growing sugarcane to produce ethanol.
Land pollution & United States:
Land pollution monster in USA is as epic as God Father; USA has 3091 active landfills and over 10000 old municipal landfills. Land pollution In USA has entered in an era when a chemical spill can kill thousands, wastes buried 20 years earlier can contaminate community water supplies, and environmental ignorance is planting the seeds for later diseases. An average American generates five pounds of solid waste every day, thus creating one ton of Land pollution each year. In an average day in the USA, people throw out 200,000 tons of organic Land pollutants and throw 1 million bushels of litter out of their automobiles. The main human contributor to land pollution is landfills.
Land pollution & China:
Land pollution in china is as big as its industrial might. Due to Land pollution approximately 28 % of China’s landmass has been stripped. Land pollution has also been caused due to acid rain. Land pollution is expanding by approximately two million hectares each year. Land is also heavily polluted with heavy metals and toxic substances.
Land pollution has also claimed about 90 % of China’s grasslands to a degradation of varying degrees. Land Pollution has lead to series of public health hazard and loss of land for useful purposes. China is in severe need of proper solid waste management system.
Land pollution & India:
The Kali of Land pollution has been taking millions of lives silently for decades in India now. Land pollution in India is due to pesticides and fertilizers as well as corrosion. Industrial wastes and lack of sanitation with an ever exploding population has stressed India’s eco system to its limits. Nearly every natural water body in India is now unfit for human consumption. 1,000 Indian children die of diarrhoeal sickness every day.
Land pollution in Pakistan, Brazil & Peru:
Land pollution in Pakistan is mainly caused of filth on streets and almost no sanitation. Land pollution is taking over Pakistani Cities and the country side way faster then the American brand of Taliban’s. Land pollution in Peru is caused by deforestation, soil erosion, soil pollution, water pollution and air pollution, while the phobia of bio fuel is the major cause of land pollution in brazil, where hectors and hectors of Amazon is being chopped for growing sugarcane to produce ethanol.
Labels:
environment,
Land Pollution,
pollution.
Moon Crash
Nasa is set to crash two unmanned spacecraft into the Moon in a bid to detect the presence of water-ice.
A 2,200kg rocket stage will be first to collide, hurling debris high above the lunar surface.
A second spacecraft packed with science instruments will analyse the contents of this dusty cloud before meeting a similar fate.
The identification of water-ice in the impact plume would be a major discovery, scientists say.
Not least because a supply of water on the Moon would be a vital resource for future human exploration.
Labels:
moon crash,
NASA,
spacecraft,
water-ice
Friday, October 2, 2009
Brazil to host 2016 Olympics
Rio de Janeiro, Brazil, will host the 2016 Summer Olympic Games, the International Olympic Committee announced Friday.
he announcement brought tears to Brazilian President Luiz Inacio Lula da Silva, who dabbed his eyes with a handkerchief several times in a news conference afterward.
"Our hour has arrived," he said. "It has arrived."
In Rio, jubilation erupted at the world-famous Copacabana beach,Brazil where thousands of people gathered to hear the announcement.
Rio organizers promised to start working immediately to make the games a success.
"Maybe some of the people tomorrow can rest," said Rio 2016 President Carlos Nuzman. "I'm not [resting]."
Rio (Brazil) beat Madrid, Spain, in the final round. Chicago, Illinois, and Tokyo, Japan, were eliminated in earlier rounds.
For Rio, a major appeal was bringing the Olympics to South America for the first time.
IOC President Jacques Rogge said in the news conference afterward that in addition to its excellent bid, Rio had the "extra added value of going for the first time to a continent that's never had the games."
He also noted that Brazil helped its chances this year when it did not get the 2012 games awarded four years ago.
"Rio (brazil) remained humble," he said. "They wanted to listen, to repair their shortcomings."
More than half of Rio's Olympic venues are built, including state-of-the-art facilities constructed for the 2007 Pan and Parapan American Games: the magnificent Joao Havelange Stadium (the proposed 2016 venue for athletics), the Maria Lenk Aquatic Center, the Rio Olympic Arena (which will host gymnastics and wheelchair basketball), the Rio Olympic Velodrome, the National Equestrian Center and its close neighbor, the National Shooting Center.
Rio Brazil will hold the games from August 5-21 and its theme will be "Live your passion."
Heroes of the Environment 2009
From saving wild mountain rivers in China to measuring the Arctic's icy expanse, from protecting the lush forests of Africa to conducting a feisty online debate, our green heroes are informed by this simple notion: We can all make a difference
As they searched for glimmers of hope in the wreckage of the world economy earlier this year, politicians, economists and commentators used one phrase so repeatedly it became something of a mantra for our times: In crisis, opportunity. Nowhere does that maxim apply more than to the problem of climate change. The financial crisis only crippled a global system; climate change is hurting the globe itself.
This December, world leaders will gather in Copenhagen to discuss new goals to reduce the greenhouse-gas emissions that fuel global warming. With a new President in the White House, there is a chance the U.S. will finally inspire progress on climate change — and not just frustration. But nothing's certain, and the real leap forward won't happen until China and India both sign on to the idea that the economic growth they need and want will be worthless if their citizens are constantly fighting off natural disasters or don't have enough water to drink or to irrigate their crops.
It's easy to think that all the hard decisions are in the hands of our leaders alone. Not true. As the men and women in the following pages prove, we can all make a difference. Pen Hadow, leader of a daring survey across the Arctic to measure the thickness of sea ice, puts it this way: "Turning off a standby light once won't make a difference. Do it for the rest of your life and that amounts to something. And if everybody's doing something, then we're moving in the right direction." We hope our environmental heroes provide both inspiration and action. Like financial pundits, most of them embrace the idea that a crisis also presents opportunity. They are heroes because they set out to discover what that opportunity might be.
Labels:
artic,
environment,
Global Warming,
green house gases
Thursday, October 1, 2009
Monday, September 28, 2009
42 Beauty Deals & Steals
1. Hold a beauty swap meet. Countless women have makeup in their drawers that never sees the light of day. You'll save money and put unused makeup to good use.
—Paul Innis, makeup artist, N.Y.C
2. Don't pump your mascara brush — this lets air in and dries out the color. Instead, try twisting the wand as you draw it out.
—Eve Pearl, celebrity makeup artist, N.Y.C.
3. Think pink. Pale pink eye shadow is a multitasker: Apply under the eyes before concealer to neutralize dark circles, beneath the brows to shape them, and on top of cheekbones for a perfect highlight. Try Bourjois Ombre Stretch Eye Shadow in Rose Elastique ($15, Ulta).
—Daphne Rush, makeup artist, Sephora Pro Beauty Team, Birmingham, AL
4. Go green. Origins will give you a complimentary skin-care sample when you bring in empty products to be recycled. Or, get a free lipstick when you return six M.A.C. containers to a M.A.C. counter.
—Jenna Hipp, celebrity manicurist, L.A.
5. Sample first. Before buying foundation at a department store, ask the makeup-counter saleswoman if she'll put some in a travel-size bottle for you to try at home.
—Debra Jaliman, M.D., dermatologist, N.Y.C.
6. Extend your lipstick's life. There's often about a quarter-inch more in the tube you can't see. Use a brush to scoop out an additional three weeks' worth of color. Or add a bit of lip balm to make a sheer tint.
—Daniel McFadden, makeup artist, Privé Salon, L.A.
7. Keep an old toothbrush on standby to gently buff lips. Moisten the brush and apply some granulated sugar for extra exfoliation.
—Sharon Ronen, aesthetician and founder, Haven Spa Studio & WellSpa, L.A.
8. Try double-dipping. Dunk an eyeliner brush into your mascara tube for a lasting, instant liquid liner.
—Daniel McFadden
Save On: Hair Care
(At Home)
9. Make your haircut last longer. As soon as you step in the shower, put conditioner on your dry ends, then wash and condition as usual. This move helps prolong a cut on the verge of looking grown out.
—Kevin Mancuso, Nexxus creative director, N.Y.C.
10. Use a natural-bristle brush, which pulls scalp oils through hair. Doing this daily is like giving your locks a conditioning treatment.
—Eva Scrivo, Eva Scrivo Salons, N.Y.C.
11. Hide forehead lines with bangs instead of Botox.
—Mario Russo, Salon Mario Russo, Boston and Stowe, VT
12. Save on frizz fighters. If you have coarse or curly hair, instead of rinsing out every bit of conditioner, leave 10 to 20 percent in (hair will still be a little slippery).
—Tom Brophy, Tom Brophy Salon, Beverly Hills
13. Touch up your own roots. Rather than returning to the salon every six to eight weeks, try tinting your regrowth at home.
—Jon Charles, Jon Charles Salon, Minneapolis
(At the Salon)
14. Get a layered look. It's hands down the lowest-maintenance style. Bobs that have blunt lines need the most upkeep.
—Kevin Mancuso
15. Ask for a free trim of your bangs. Many salons offer them between haircuts.
—Tom Brophy
16. Add a few pale highlights in the cool-beige family around your face if you have light hair. They help blend in grays and stretch the time between salon visits.
—Eva Scrivo
17. Wait before coloring. Hold off until at least 24 hours after shampooing hair; the natural oils will help your new hue last longer.
—Tracey Cunningham, Redken creative consultant for color, Beverly Hills
18. Request subtle highlights starting about a half inch from your roots so the regrowth will be less obvious.
—Tracey Cunningham
19. Barter for beauty services. For example, use your design skills to make a business card for your stylist, or even offer to babysit.
—Jenna Hipp, nail expert who regularly trades two manicures/pedicures for her salon cut and color
Save On: Skin Care
20. Don't be fooled by packaging. If a product looks expensive, you may be paying extra for fancy bottles or boxes, rather than ingredients.
—Jenny Frankel, cocreator, Cover FX Skin Care, Inc., Toronto, Ontario
21. Skip the eye cream. But if, after putting on face lotion, your eye area still feels dry, apply some Vaseline Petroleum Jelly or Aquaphor.
—Heidi Waldorf, M.D., dermatologist, N.Y.C.
22. Hit the kits. Look for value-priced beauty sets. Skin-savvy bonus: The products are designed to work together. One to try: Yes to Carrots Delicious Moisture Facial kit, which includes $30 worth of pampering face products ($20, Walgreens — out this in September).
—Jenny Frankel
23. Buy facial-peel pads from a dermatologist, presoaked with high percentages of active ingredients (such as 20 percent glycolic or salicylic acid). A 60-pad jar provides 60 skin-clearing peels for less than the cost of one facial.
—Dr. Jaliman
24. Scrimp on facial cleanser. You'll get more benefits from the active ingredients in creams that you don't wash or wipe off. Instead, try a works-for-everyone, inexpensive face wash such as Cetaphil Daily Facial Cleanser ($11, drugstores).
—Dr. Waldorf
25. Squirt a little lemon juice into your favorite face scrub to boost its natural brightening power and exfoliating action.
—Marcia Kilgore, creator of Soap & Glory for Target, London
26. Brew green tea in a pitcher and chill it in the fridge. Immerse two cotton rounds in the tea and smooth over your face to decrease redness and shrink pores.
—Christy Coleman, makeup artist, Venice Beach, CA
27. Sprinkle Epsom salts into warm bath water for a soothing soak. Add a few drops of essential oil: Lavender is great for relaxation; eucalyptus relieves congestion.
—Sharon Ronen
28. Buy spa-treatment packages instead of individual services to stretch your dollars. At Red Door Spas, you save 10 percent when you buy any six treatments, including manicures.
—Cornelia Zicu, chief creative officer, Red Door Spas nationwide
Save On: Hands & Feet
29. Skip pro manicures and pedicures during the winter months and buff nails instead. Or switch to nude nail polish. You can return to the salon less often — and studies show nude hues make hands appear younger.
—Claudia Vieira, manicurist, Salon Capri, Newton Highlands, MA
30. Seek out specials. Ask your nail pro about discounts midweek, when business may be slower.
—Patricia Yankee, celebrity manicurist, Dashing Diva, Deer Park, NY
31. Check your medicine cabinet for unused face creams with anti-aging ingredients or alpha hydroxy acids. Instead of tossing them, repurpose as hand or cuticle creams that smooth and exfoliate.
—Patricia Yankee
32. Warm a quarter cup of olive oil, then stir in the contents of a vitamin E capsule and some lemon juice for a soothing/sloughing hand or foot soak.
—Joanna Czech, celebrity aesthetician, Sava Spa, N.Y.C.
33. Apply hand lotion and cuticle oil, then put on a pair of light cotton gloves under rubber gloves before you do housework. The heat you generate will help the cream and oil penetrate better.
—Patricia Yankee
Try These Big Deals
The next time you're at the warehouse superstore or drugstore stocking up on value-priced essentials like paper towels, toss these supersize beauty basics into your cart as well. Bulk is cheaper, and you can always use them to refill smaller containers or repackage them in chic bottles from shops like The Container Store.
34. Aquaphor Healing Ointment ($17 for 14 oz.) also moisturizes chapped lips and mixes with color to make gloss, tames brows, softens hands and feet while you sleep, smooths rough elbows, and hydrates under the eyes.
35. Q-tips Cotton Swabs ($3.19 for 285) also corrects makeup mistakes, subs for those tiny eye shadow brushes, helps take off tenacious mascara under eyes (dip one into eye makeup remover first)
36. Lubriderm Daily Moisture Lotion ($12.73 for a three-pack totaling 45.2 oz.) also can be used as face lotion, helps shaving go more smoothly (compared with soap), controls frizz (dab on palms, then run them over hair), and hydrates hands without making them slippery
Luxury at the Drugstore
These bargain brands have done studies to prove they can outperform their pricier peers:
37 & 38. Pantene Pro-V Nature Fusion Smooth Vitality Shampoo and Conditioner ($4 each, drugstores): In a blind test, salon-brand users tried these hair products for two weeks; 69 percent reported that they were as good as or better than their current salon shampoo and conditioner.
You save: about $18 compared with salon shampoo and conditioner
39. Aveeno Positively Radiant Tinted Moisturizer SPF 30 ($16.59, drugstores): In a head-to-head comparison with the best-selling department-store tinted moisturizer, participants said Aveeno provided a more natural-looking and radiant finish.
You save: about $25
40, 41 & 42. Olay Professional Pro-X Deep Wrinkle Treatment, Age Repair Lotion SPF 30, and Wrinkle Smoothing Cream ($42 each, drugstores): A six-month clinical study of this regimen found it performed as well as the leading prescription 0.02 percent tretinoin wrinkle treatment, reducing the appearance of fine lines and wrinkles by more than 20 percent.
You save: about $140 (compared with the average cost of a prescription wrinkle cream plus doctor's fee)
Shop Smarter: Store Brand vs. Name Brand
We wanted to know: What are we really getting when we purchase a store-brand or private label beauty product that claims it "compares with" a better-known national brand? To find out, we talked to industry experts and did our own testing.
The Good Housekeeping Research Institute performed blind comparisons of name-brand beauty products with store-brand equivalents in three categories: anti-aging facial moisturizer, body lotion, and two-in-one shampoo/conditioner.
Labels:
Beauty tips,
shampoo/conditioner,
Wrinkle
Sunday, September 27, 2009
Thursday, September 24, 2009
Megan Fox Goes Brazilian
Transformers" star Megan Fox recently popped into the diNeila Brazil swimwear shop in Beverly Hills -- and Luxe knows what she bought and where you can find it online!
When in Los Angeles, checking out the adorable Brazil-inspired swimsuits at diNeila Brazil is a must! You'll find curve-fitting feminine pieces that are both elegant and comfortable. While you're there, don't forget to check out her beautiful sustainable stunning jewelry. For the luxury eco girl who wants to look both eco sophisticated and youthful.
Labels:
Brazillian,
diNeila,
Megan Fox,
Transformers
Wednesday, September 23, 2009
Sunday, September 20, 2009
How Green Is Your Computer?
We're so dependent on our computers these days that most of us would be lost without them. They make communication, work and entertainment much easier — yet their negative effects on the environment are often overlooked.
The energy used in producing and operating personal and workplace computers is huge. Corporate IT equipment alone uses more than 22 billion kilowatt-hours per year, according to the U.S. Energy Information Administration, a branch of the Department of Energy.
But it's not only computers' energy consumption that's noteworthy; the manufacturing process and the materials involved are also important factors.
About 4.6 million tons of computers and consumer-electronics waste are dumped in landfills each year in the U.S., according to Greenpeace, and fewer than 12 percent of discarded computers are recycled.
Aware of this problem, PC manufacturers are trying to go "green" by minimizing the use of toxic components such as lead and mercury and making the machines more energy-efficient.
But how can you know how green your computer really is?
Green Computers, or 'Greenwashed' Ones?
If you're looking for a new computer and are unsure about which models are eco-friendly, a good place to start is the Electronic Product Environmental Assessment Tool (EPEAT), devised by the Green Electronics Council based in Portland, Ore.
Devised for both companies and individual users, EPEAT's online database evaluates desktop computers, monitors and laptops based on their environmental features. Its criteria include:
— Reduction of use of hazardous substances such as cadmium, lead, mercury and flame retardants;
— Elimination of non-recyclable paints and coatings;
— Minimum of 65 percent recyclable or reusable parts;
Labels:
Green computers,
sustainable living
Google Announces Upgrade to its Ad Empire
SAN FRANCISCO — Google Inc. is counting on the crown jewel of its online advertising empire to burnish a diamond in the rough.
Hoping to take an even bigger bite out of ad budgets, Google has melded the technology powering its lucrative search marketing network with a system that it bought 18 months ago to sell online billboards and other more visual commercials, including video.
The long-awaited combination poses another threat to Yahoo Inc., whose profits have been sliding the past three years. Yahoo is the Internet's largest seller of display advertising, a mantle that Google has set its sights on. Microsoft Corp. and Time Warner Inc.'s AOL also operate large exchanges that help manage display ads.
The upgrade announced Friday has been something Google has been working toward since it bought DoubleClick Inc. for $3.2 billion a year-and-a-half ago. Google prized DoubleClick largely for its tools for selling and serving display ads.
Although they are more dynamic, display ads so far haven't proven to be as popular as the text ads that appear alongside search results.
Last year, online search advertising sales in the United States totaled $10.5 billion, according to the Interactive Advertising Bureau, with most of that money going to Mountain View, Calif.-based Google. The Internet's U.S. display ads totaled $7.6 billion.
"The display market today is probably not really living up to its full potential," said Neal Mohan, a Google vice president of product management.
Google is betting it can sell more display ads by drawing on the science, simplicity and ease-of-use that has made its search advertising system so profitable. The marriage will open DoubleClick's display advertising system to hundreds of thousands of advertisers and Web sites that belong to AdWords and AdSense — the cornerstones of Google's commercial search.
"We are going to be bringing a lot of the know-how and a lot of the efficiencies of the search market to the art of display," Mohan said.
DoubleClick's display exchange matches up advertisers with Web sites trying to sell some of the empty space on their pages.
It's an approach pioneered by four-year-old Right Media, which was bought in 2007 by Sunnyvale, Calif.-based Yahoo for $526 million. Yahoo says Right Media remains the Internet's largest display advertising exchange, processing 9 billion daily transactions for 120,000 buyers and sellers around the world.
Yahoo doubts Google will be able to dominate display advertising like it has search advertising.
"We fully expect the display market to be fragmented and for there to be other exchanges," said Frank Weishaupt, Yahoo's vice president of North American marketplaces. "We welcome these exchanges, and look forward to working with them and integrating with them for our partners.
Labels:
Google,
tech newsadvertising
PRIDE OF BRAZIL
Massa escaped blindness by a millimetre
Felipe Massa has explained that a distance as small as one millimetre was all it took to decide whether he had or had not lost sight in his left eye following his Hungarian Grand Prix qualifying crash. Thankfully, the Brazilian is on the road to making a full recovery following his freak accident in Budapest 45 days ago.
Whilst approaching the Hungaroring's Turn 4 on Saturday 25 July, Massa's helmet visor was struck by a flying metal spring - weighing 800g and at speeds of approximately 160mph - which had detached itself from compatriot Rubens Barrichello's Brawn car.
"You need to think about luck in different ways," Massa told The Guardian after being asked whether he considers himself lucky to be alive or unlucky to be involved in such an incident. "I was actually very unlucky with the spring in my face," he laughed.
"But I was very lucky as well. Every doctor said the same: if the spring had gone one millimetre to the right, I would have lost my sight. One millimetre to the left and who knows? I could have been brain damaged. So I was very lucky and this is more important because it is my life.
Cosmetic surgery for Massa (in the region of the left eye socket) proved successful on Monday and the Ferrari driver now continues to recover at home in São Paulo with the target being to return to the Formula One grid next year.
Labels:
Brazil,
F1 news,
felippe massa,
ferrari
Men need women
We cannot indisputably say that this world would have been a better place without women. Men need women. sometimes, women also need men. A Magazine for men also needs women. Behind every men’s magazine there is a gorgeous woman. Well, not one, many. This spot for P Magazine, a typical magazine for men, tries to build the brand image by poking fun at poor men.
In this spot, we can see a group of men storm into a building. After the robbery one man comes near the gorgeous looking woman and hands over his phone number and tells her to call him. Then the spot ends with this moral- “Can’t blame a man for being a man.”
In this spot, we can see a group of men storm into a building. After the robbery one man comes near the gorgeous looking woman and hands over his phone number and tells her to call him. Then the spot ends with this moral- “Can’t blame a man for being a man.”
Labels:
ad,
Business,
P Magazine,
print,
women
Louisiana preps hurricane-resistant home
Green home runs on solar power.
After working for two years on a home that gets powered by solar energy, students at the University of Louisiana at Lafayette have finally unveiled their solar-powered home designed for the Solar Decathlon competition to be held next month.
Dubbed BeauSoleil, the home will be one of the 20 homes that will be competing in the competition. More than 500 partners supported the projects through donations ranging from $4 to $100,000, along with tools and professional help.
The BeauSoleil home incorporates the outdoors to maximize the space. A wrap-around deck offers an additional 1,700 square feet. The hurricane-resistant dwelling uses hardwood harvested from a sustainable forest, out of which nothing was wasted.
Tuesday, September 15, 2009
Fruit of the gods
We've always enjoyed pomegranates for their sweet, tart flavour, but now there's a new reason to embrace this robust-looking red fruit. They're being touted as a nutritional powerhouse, and they're popping up in everything from cocktails to body lotion.
The pomegranate, with its edible seeds inside juicy sacs, is high in vitamin C and potassium, low in calories (80 per serving, which is just under one-third of a medium fruit), and a good source of fibre. Pomegranates are especially high in polyphenols, a form of antioxidant purported to help reduce the risk of cancer and heart disease. In fact, pomegranate juice, which contains health-boosting tannins, anthocyanins, and ellagic acid, has higher antioxidant activity than green tea and red wine.
According to the American Dietetic Association, studies involving mice and humans show that eating pomegranates may help prevent clogged arteries. In addition, a recent study from Jonsson Cancer Center at UCLA found that levels of PSA (prostate specific antigen), a protein marker for prostate cancer, increased 35% more slowly in men with recurrent prostate cancer who drank 8 ounces of pomegranate juice daily after surgery or radiation. (The study also found that it took 54 months to double PSA levels, compared to 15 months in men who did not drink the juice.) Increasing the time it takes for a man's PSA levels to double may postpone cancer recurrences and reduce his need to have other cancer treatment procedures, such as surgery or radiation, in the future.
Pomegranate juice also appears to suppress the growth of cancer cells and cause prostate cancer cells to die. It is believed that the antioxidants in the juice - particularly ellagic acid - are behind this beneficial effect. There are also some very early research being conducted to find out how pomegranate juice may be used to treat breast cancer and osteoarthritis.
There are many ways to enjoy this succulent fruit. Pomegranates are delicious on their own, and their seeds can be tossed in salads and sprinkled over cooked dishes. The juice can also be used to make jellies, sorbets, sauces, and wine, and as flavouring for baked apples, cakes, and other treats. Pomegranate syrup is used to make grenadine, which adds flavour and sweetness to mixed drinks.
At the moment, Canadians are enjoying a bumper crop of pomegranate-based products. Last summer, it even debuted at Starbucks in the form of a frappuccino. The pomegranate buzz has also made its way to our neck of the woods. Canadian retailers are happy to announce that pomegranate juice sales have dramatically increased in 2006, and Canadian consumers are taking the initiative to look for pomegranate products on their grocery excursions.
The pomegranate may be the fruit du jour, but it also has an incredibly rich and storied pedigree. It's native to Iran, the Himalayas, and northern India. It starred in the Greek myth of the Earth Goddess, Persephone, whom Hades tempted with the fruit's jewel-like appearance (unfortunately, when she ate it, she was sent packing to the underworld). The ancient Egyptians considered the pomegranate an aphrodisiac, and also buried the fruit with their dead. Many of the world's cultures and religions have also embraced the pomegranate as a symbol of abundance and fertility. Artwork featuring a ripe pomegranate is a popular gift for Chinese newlyweds, and Greek brides might toss the fruit instead of a bouquet.
Science is just beginning to uncover the pomegranate's potential, but many cultures have used the fruit medicinally for centuries, especially for gastroenterological ailments. In a particularly prophetic move, the pomegranate appears in the coats-of-arms of several medical associations, including the British Medical Association and Royal College of Physicians in London.
Labels:
British Medical Association,
fuits,
healthy diet,
pomegranate
Prefab Home Models by Place Houses
Place Houses are affordable, green, architecturally designed prefabricated kit homes designed by Place Architects. The homes come in four sizes; tiny, small, medium and large, and offer several interior customization options.
Labels:
Place Architects,
Prefab Homes
Lightcatcher
Lightcatcher structure to bring in natural light and ventilation to the Whatcom Museum.
Olson Sundberg Kundig Allen Architects have designed the “Lightcatcher” at the Whatcom Museum in Seattle, which will add 42,000-square-feet of space to the museum, which will be used to house state-of-the-art galleries for art exhibitions.
The structure is made from a translucent wall, 37-feet high and 180-feet long and captures sunlight to illuminate the interiors in an ecofriendly and energy-efficient manner. The $11.6 million addition gently curves to form a spacious exterior courtyard, bridging the museum’s interior and exterior spaces. After dark the translucent wall glows with changing colors of the structure’s interior illumination
garden furniture
Furniture made from recycled garden waste.
While garden waste is no more than trash for most people, who mostly hide it behind a bunch of plants, Craig McPherson is one designer who brings this trash to the limelight in the form of garden furniture.
The designer is exhibiting his work, the “Mulch Chair,” which has been made entirely from garden waste. The materials have been bonded with latex, which also gives the chair a rubber cushioned feel.
Friday, September 11, 2009
Google's concept phone allows call canceling without lifting a finger
Eduardo Altamirano Segovia
As far as concept phones go, this one has got to be the most unusual amongst the ones we have seen in quite a while. For starters, it’s a Google Android Phone concept. And if that fact wasn’t enough to make it outlandish already, then its bizarre curved-like-a-vase front frame will have you cringing for sure.
What’s Innovative?
Featuring an OLED screen, the G-Phone concept also features an accelerometer that can detect the handset’s position to help you hang up a call or choose “yes-no” or “up-down” options without lifting a finger, which sounds a tad weird because the curved surface of the phone apparently is suppose to enhance the interaction of the screen’s center line with the user’s thumb.
About the Designer:
Eduardo Altamirano Segovia is an award winning professional 3D Artist and is currently based in Mexico City.
Prefab Homes Shipping container
Though ugly on the docks, shipping containers can be turned into something beautiful. The SG Blocks Harbinger Prefab is constructed of five containers. That means the steel frame can withstand hurricanes and earthquakes. Its also eco-friendly with FSC-certified woods, solar panels, rainwater recycling and a resource monitoring system from Agilewaves. Best of all, this funky home took under five hours to assemble after a month of fabrication, and it doesn’t look too much like the raw materials. To call one of these your home, it would take a day and a crane to install up to 12 containers, and the Lawrence Group, who designed the SG Blocks home, says it costs 15 percent less than a typical home constructed of wood.
Blue Sky Prefab Homes prototype in Yucca Valley
The pitch on this prefab prototype in the desert actually came from AEP Span, the company that manufactured the roof. The design is a prototype from Blue Sky Homes, which touts the light-gauge galvanized steel frame as a less costly alternative to some of the custom structural steel modular designs winning magazine spreads. The design, by Palm Springs-based o2 Architecture, is a kit of parts assembled on site and meant to be both site-specific and flexible enough to work in other settings. For more details on the cost and construction time -- and for more photos -- click to the jump.
Labels:
architecture,
Blue sky,
container homes,
Craig Nakano,
Modern,
Prefab home
Prefab home gets ground-up restoration
Modular housing may seem like a new trend, but a 1950s house under renovation shows just how long L.A. has dreamed of its potential.
Labels:
container homes,
Prefab Homes,
sustainable living
Thursday, September 10, 2009
Dress up your Browser
Personas are lightweight, easy-to-install and easy-to-change "skins" for your Firefox web browser.
http://www.getpersonas.com/
Labels:
browsers,
firefox,
firefox addons,
firefox persona,
themes
World's First Mobile Phone made from water bottles
Motorola and Fido offer Canadians another way to put the environment first with today’s launch of the MOTO w233 Renew, exclusive to Fido customers. Renew is the ideal mobile phone for the eco-conscious and budget-minded. This high-quality wireless device is eco-friendly in several different ways, offering: 100 per cent recyclable phone housing; an in-box postage-paid recycling envelope; Carbonfree® certification; best in-class talk time; and efficient post-consumer packaging.
“As the wireless savings company that cares, not only about our customers but about the environment as well, we are proud to exclusively offer the MOTO w233 Renew,” says Sylvain Roy, senior vice president and general manager, Fido. “With the availability of Renew, the first mobile device in Canada made using 25 per cent recycled plastics, our environmentally-conscious customers have yet another reason to feel good about being a part of Fido, at a budget-friendly price point.”
A first of its kind, the plastic phone housing for the Renew is made from recycled five-gallon water bottles. In fact, a run of 1,000,000 w233 Renew phones will consume enough five-gallon water bottles that stacked end-to-end would extend over five times the height of the CN Tower.
Renew is also the world’s first certified CarbonFree® mobile phone on the market
Labels:
Carbon free mobiles,
Eco Gadgets,
MOTO w233,
Motorola,
recycling
Nepalese teenager replaces silicon with human hair for cheap solar energy
Solar panel made using human hair costs 75% less than conventional solar cells.
Milan Karki, born in one of the poorest countries in the world - Nepal, has tried to end energy crisis in the country and the world with a solar panel that is about 75% cheaper than industrial made solar panels of comparable capacity.
The secret to this low-cost solar panel is not as hi-tech as one would imagine as all the teenage inventor did was to replace the expensive silicon normally used in solar cells with a comparably cheaper product – human hair. The young inventor says that human hair due to the presence of Melanin is sensitive to light and also acts as a type of conductor.
human hair solar panels_2
The panel produced using this technique costs around £23 and produces 18W of power at 9V.The inventor believes that if the product is mass produced, the panel could be made available in developing countries at half that price, which would make it four times cheaper than other panels available on the market today.
Labels:
Eco Gadgets,
Eco Tech,
environment,
Human Hair,
Melanin,
Milan Karki,
Solar Cells,
solar energy
Eco-Luxury Sedan
Zero emission concept electric vehicle harnesses solar power to extend its range.
While the world is looking forward for cars that are inexpensive and run on clean fuels, industrial designer Ankit Prashar has something in store for the upmarket custromers as well. A graduate of Coventry University’s Transportation Design course, Ankit has come up with a concept car aimed for the Citroen brand, which will definitely lure people with deep pockets.
The Citroen Eco-Luxury Sedan utilizes lightweight materials to better the vehicle’s overall efficiency. The propulsion system of the car includes a hydrogen fuel cell element, which charges the car’s onboard battery pack. The zero-emission vehicle also makes use of photovoltaic panels integrated into the bodywork to charge the batteries on the move.
The interior of the Eco-Luxury Sedan boasts a 1+2 seating layout, since most luxury cars are chauffeur driven and carry a maximum of 2 passengers on the rear seat.
Wednesday, September 9, 2009
Now Blind can use Mobiles
With the rapid growth in mobile technology, mobile phones have become an essential tool of modern existence. And there is no reason that the visually impaired should remain detached from the necessary communication device. Designed by Siwei Liu, the “Tactility” is an innovative mobile phone that allows the blind to join the band of modern mobile phone users. As suggested by its name, the keyboard of the Tactility is based on Braille, so the visually impaired users could make or receive a call on their own. Based around a single function, commonly used for making and receiving the call, the special cellphone attaches a circular ring at the bottom, letting the users hang the phone around their neck for quick and easy accessibility.
Electronic Tree
Researchers harness potential difference between a tree and the soil to power tiny electrical circuits.
Trees are known to provide cooling, oxygen and shade, but a new research conducted by scientists at the University of Washington has proved that trees can provide something that not many would have thought of before – electricity. The scientists have successfully powered tiny electrical circuits with nothing more than the energy they harnessed from bigleaf maples.
A similar research conducted at the Massachusetts Institute of Technology found that plants generate a voltage of about 200mV when one electrode is placed in the plant and the other in the surrounding soil. The UW team carried the research forward by connecting a custom boost converter that works for input voltages of as little as 20mV and produces an output of about 1.1V, which is enough to run low-power sensors.
While the new research won’t end the energy crisis anytime soon, it can be used as a low-cost option for powering tree sensors that might be used to detect environmental conditions, forest fires or simply the health of the tree.
T-shirts with the green message
Are you struggling to find the right way to get the green message across? One of the best ways to show and promote green values is a T-shirt with a green message imprinted. The shelves today are flooded with T-shirts with the green message and you can simply spread the word by wearing them. Here are a few T-shirts that encourage green living for a cleaner environment and a better tomorrow.
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