TIME

Thursday, September 10, 2009

World's First Mobile Phone made from water bottles


Motorola and Fido offer Canadians another way to put the environment first with today’s launch of the MOTO w233 Renew, exclusive to Fido customers. Renew is the ideal mobile phone for the eco-conscious and budget-minded. This high-quality wireless device is eco-friendly in several different ways, offering: 100 per cent recyclable phone housing; an in-box postage-paid recycling envelope; Carbonfree® certification; best in-class talk time; and efficient post-consumer packaging.

“As the wireless savings company that cares, not only about our customers but about the environment as well, we are proud to exclusively offer the MOTO w233 Renew,” says Sylvain Roy, senior vice president and general manager, Fido. “With the availability of Renew, the first mobile device in Canada made using 25 per cent recycled plastics, our environmentally-conscious customers have yet another reason to feel good about being a part of Fido, at a budget-friendly price point.”

A first of its kind, the plastic phone housing for the Renew is made from recycled five-gallon water bottles. In fact, a run of 1,000,000 w233 Renew phones will consume enough five-gallon water bottles that stacked end-to-end would extend over five times the height of the CN Tower.

Renew is also the world’s first certified CarbonFree® mobile phone on the market

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